Scientific Advertising, published by Crown Publishing, New York. In part, he said: “Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life.” He went on to say, “Claude Hopkins wrote it in 1923. Rosser Reeves, bless him, gave it to me in 1938.
Scientific Advertising is an important work on advertising from the early 20th century and is still used today by those learning the basics and more advanced parts of the advertising field. The author of Scientific Advertising, Claude C. Hopkins, is well known as the father of modern advertising techniques, and this book has been widely used by students of advertising and, From Wikipedia, the free encyclopedia: Claude C. Hopkins (1866–1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measured and justified by the results it produced.
Scientific Advertising | Claude C . Hopkins | download | Z-Library. Download books for free. Find books, Claude C. Hopkins | Scientific Advertising, Scientific Advertising by Claude C. Hopkins, Claude Hopkins Scientific Advertising, Scientific Advertising . The time has come when advertising has in some hands reached the status of a science. It is based on ?xed principles and is reasonably exact. The causes and e?ects have been analyzed until they are well understood. Written by Claude Hopkins , 1923
